Fast Response is an expression that's often used in the
online advertising, marketing and promotion a locksmith in Nottingham. Approximately 80% of people and businesses requiring
the services of a locksmith will do so in emergency circumstances such as
getting locked out of their home, business or vehicle or needing to gain access
to a leased property after evicting tenants, but how fast should fast response essentially
be?
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| Locksmith Nottingham |
The expression 'fast response' is open to interpretation and
depends on the person or the companies understanding of the term as it does not
give an suggestion of a timeframe. This has led to many complaints concerning
locksmiths where clients expecting the locksmith to arrive within the hour or
less were left waiting quite a few hours, sometimes longer and the locksmith
company still standing by their 'fast response' advertising, so who is wrong?
Fast Response is just a clever marketing phrase and does not
indicate a length of time. There are hundreds of locksmiths in UK. most of
which have websites touting for business, so if one locksmith website claims 'Fast
Response ' the rest will simply follow suit as it is not false or misleading
advertising, it is just a term that says they will get to you a soon as they
can as no timeframe is given, nevertheless it is to some degree, ethically
wrong to lead a customer on and leave them waiting around, sometimes in the
cold for hours and a company who does this should be avoided.
It's all down to choosing the right local locksmith and the
keyword here is 'local' as a local locksmith should be with you promptly as
they are from your area... aren't they? Regrettably this is not always the case
as there are now a growing number of nationwide locksmith call centres touting
for business all over the UK so you may think that you are calling a local
locksmith when you are in fact calling a call centre that may be sending a
locksmith from hundreds of miles away if they don't have someone on their books
more local to you.
Obviously, locksmith call centres don't really employ 100's
of locksmiths, what they do is advertise all over the country for local
locksmith who sign up for an annual fee and a percentage per job. This makes
using a call centre much more costly and then there is the matter of not really
knowing where the locksmith is travelling from!
The answer is to always use a local locksmith where 'fast
response' actually means that they will be there within the hour, in fact a
true local locksmith will sometimes advertise that they will be with you within
the hour, guaranteed! Our advice is to
visit the locksmith website to make sure that he/she is a genuine local
independent locksmith and if you're not sure you can always ask a question on
the phone such as 'where are you based' or
'are you local' as a call centre's answers will be a dead giveaway.
MAB Locksmiths offer a 24 hour emergency callout locksmith services throughout the region and cover Nottingham, Derby, Chesterfield, Mansfield, Alfreton, Belper, Ripley, Ashbourne, Matlock and throughout Amber Valley.
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